View source for Kate Spade is calling store associates muses

Wikimedia CommonsExpect changes in [https://Www.Behance.net/search?content=projects&sort=appreciations&time=week&search=Kate%20Spade Kate Spade] stores.<br><br><br><br>[http://www.dmoz.org/Society/Ethnicity/Italian/Italian-American/ dmoz.org]Kate Spade is giving more than 100 of its stores major makeovers,  Buzzfeed reports.<br>Now, shopping experiences will be referred to as "guest journeys," the company's chief marketing officer, Mary Beech, told Buzzfeed. <br>These experiences, Buzzfeed reports, may include candy, confetti, birthday candles, Polaroid stations, and guest books. <br>With these changes, sales associates will be called "muses," similarly to how Lululemon's sales associates are "educators" and Apple's associates are hailed to be "geniuses."<br><br>This is intentional.<br>"We realized being called a sales associate did not represent that change and that being called a muse - a muse of style, a muse of lifestyle, a muse of the interesting life - was a nice way to manifest that change for them and to say to the associate: 'Your job is now not just a sale. Your job is first and foremost to authentically engage with that customer how she wants to experience Kate Spade that day,'" Beech relayed to Buzzfeed.<br><br>"That change, I think from an associate to muse has been incredibly empowering to our associates."<br>"The muses are now trained when someone comes in to obviously greet them, which is the nice thing to do, but the first thing isn�t showing them a product unless they come in and say, �Oh my gosh, I need a dress for a party," Beech said to Buzzfeed. "The experience should be very much personalized and responding to you and what you�re looking for versus trying to sell an individual item."<br><br>If you liked this article and you would like to receive  [http://www.siliwristbands.com Silicone Bracelets] factory a lot more information concerning [http://www.siliwristbands.com Silicone Wristbands factory] kindly go to the web page.